SALFORD, UK / ACCESS Newswire / May 28, 2026 / SEO Demystified, a new free beginner SEO course created by SEO consultant Dan M. Jones, has officially launched with the goal of helping business owners, marketers and aspiring SEO professionals better understand how search engines really work in an increasingly AI-driven world.
Created by Dan M. Jones, Founder and Managing Director of On Top Marketing, SEO Demystified was designed to cut through the confusion and unnecessary complexity that often surrounds the SEO industry.
The course teaches users the fundamentals of search engine optimisation in a structured, beginner friendly format, covering everything from how Googlebot crawls websites and how indexation works, through to keyword research, website structure, on page SEO, backlinks, schema markup, canonical tags, influencing AI and more.
Unlike many online SEO courses that overwhelm beginners with jargon or disconnected lessons, SEO Demystified was intentionally built to guide users through the subject in the correct order, helping them develop a genuinely clear understanding of how websites rank in Google and modern search engines.
“SEO advice has become far more complicated than it needs to be,” said Dan M. Jones. “There’s so much conflicting advice online, and a lot of people are spending time focusing on things that either don’t matter at all or make very little difference in the real world. I wanted to create the course I wish existed when I first started learning SEO.
Something clear and structured in the right order from beginning to end. That’s even more important today as AI changes the way people discover information online and businesses look for ways to remain visible in both traditional and AI powered search results.”
The free course is aimed at a wide range of users, including business owners wanting to better understand the work being carried out by agencies or internal teams, junior SEOs looking to build a strong foundation and marketers wanting a more practical understanding of how modern search visibility works.
Dan M. Jones, known online as the AI Optimisation King, has worked in SEO for more than a decade and audited countless websites across multiple industries. He says the course was inspired by a growing frustration with how inaccessible SEO education has become for beginners.
“I realised there was nothing out there that explained SEO in an easy to understand way” Jones explained. “A lot of courses either overcomplicate things, beat around the bush for ages or assume too much prior knowledge. SEO Demystified is designed to get someone from knowing almost nothing to having a genuine understanding as quickly as possible.”
In addition to the English version, SEO Demystified has also been made available in multiple international languages, helping open up access to SEO education for a wider global audience.
“I wanted to make sure that anyone from anywhere across the world has access to this course because I genuinely believe it’s the best thing out there and I know how much this knowledge can change someone’s life if they apply it” said Jones.
The course, which has already been viewed by tens of thousands of people, is available completely free and with no sign up required on Dan M. Jones’ YouTube channel.
To learn more information about Dan M. Jones, visit his official website here: https://danmjones.com/
Company Details
Company Name: On Top Marketing
Contact Person: Dan M. Jones
Email: hi@ontopmarketing.agency
Phone: +4407930564538
Website: https://danmjones.com/
SOURCE: On Top Marketing
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