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myKaarma Lets Dealerships Send Customers a Complimentary Car Wash With One Text
PR Newswire
LONG BEACH, Calif., Nov. 10, 2026
New integrated offering brings complimentary off-site car washes into the myKaarma service experience, helping dealers improve customer convenience without adding operational complexity
LONG BEACH, Calif., Nov. 10, 2026 /PRNewswire/ — myKaarma, the leading customer interaction and payments platform for automotive dealerships, today announced a new offering that expands what dealerships can deliver through its technology, enabling them to provide customers with complimentary off-site car washes as part of the service experience. Powered by ServiceWash, customers can redeem a digital voucher at a participating local car wash at their convenience, rather than waiting for their vehicle to be washed at the dealership.
Car washes are a common part of the dealership service experience, but providing them on-site can create a bottleneck. Wash facilities may be busy preparing vehicles for delivery, backed up during high-volume service periods or unavailable altogether. That can leave customers waiting even after their service work is complete.
The new capability integrates directly into the dealership’s existing workflow. When a dealer chooses to provide a complimentary wash, the applicable operation code is added to the repair order, and myKaarma sends the customer a digital voucher through the same channel used to communicate with them throughout their visit. Billing is handled through myKaarma as well, keeping the entire process within one system for dealership teams.
Moving the wash off-site helps dealerships reduce car wash wait times, free up on-site capacity, reduce on-site liability, and improve customer satisfaction and CSI. Dealers also retain control over when to offer the benefit based on the customer or service visit.
“We’re continuing to expand the value dealers can deliver through myKaarma without adding complexity for their teams,” said Ujj Nath, CEO of myKaarma. “Our technology already supports the customer experience before, during, and after the service visit, from communications and scheduling to digital inspections and payments. Now that can include something as tangible as a complimentary car wash. By integrating more capabilities into the technology dealers rely on every day, we can eliminate friction for their teams while giving them more ways to improve the customer experience.”
“ServiceWash through myKaarma has made offering our customers a car wash incredibly simple, without changing our normal service workflow,” said Chad Tamarro, Service Manager at Rallye Motors. “Our advisors can send a wash directly to the customer as part of the process they already use every day. It eliminates the time, labor, and service-lane burden of washing cars at the dealership, while still allowing us to provide a valuable courtesy to our customers.”
Dealers interested in learning more or registering their interest can visit https://servicewash.com/.
About myKaarma
myKaarma is a leading provider of cloud-based software solutions that transform the after-sales service experience at automotive dealerships. Its integrated platform includes communications, appointment scheduling, payments, video inspections, and analytics tools used by thousands of dealers to increase efficiency, customer satisfaction, and profitability. For more information, visit mykaarma.com.
About ServiceWash
ServiceWash was born from a problem automotive dealerships have faced for decades: the burden of washing customers’ vehicles. “You scratched my car.” “Why is it still wet?” “How much longer is this going to take?” These familiar complaints represent an ongoing challenge for dealership service departments. Developed by Autocare Network, with 17 years of experience serving automotive dealerships, ServiceWash offers a simple solution. Through a nationwide network of professional car wash operators, dealerships can send customers a complimentary car wash directly to their phones with a single text, removing the burden of washing vehicles on-site. A problem dealerships have lived with for decades. Solved with one text.
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Charisma! Communications
503-816-2474
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