Aperol Rings in the Aperolidays with a new Winter Merch Collection, Seasonal Content and an Exclusive Holiday Vinyl with Hilary Duff.

NEW YORK, Nov. 10, 2026 /PRNewswire/ — Aperol, the iconic Italian aperitivo known for its vibrant orange hue and joyful, social spirit, is bringing back Aperolidays for its second annual celebration, alongside multiplatinum global icon Hilary Duff —blending Aperol’s signature Italian aperitivo culture with year-end festivities, inspiring adults 21+ to gather, connect, and spritz together this season.

This season, Aperol and Hilary are bringing Aperolidays to life – reinforcing the brand’s spirit of togetherness, not just during the summer months, but all year long – highlighting Aperol Spritz as the perfect cocktail for hosting and enjoying this holiday season. The collaboration arrives on the heels of Duff’s brand-new Holiday Things EP and builds on Aperol’s ongoing commitment to creating moments of connection through music and culture, following the brand’s Share the Moment platform and recent sponsorship of Hilary Duff’s lucky me tour. Fans of Aperol Spritz and Hilary can view the content on her Instagram page now @hilaryduff.

To celebrate the occasion, Aperol and Hilary Duff are introducing an exclusive vinyl single, just in time for the holidays – featuring “Adult Size Medium” and “Holiday Party” from Duff’s critically-acclaimed album, luck… or something. The collectible 7″ vinyl is available starting today for a limited time, while supplies last at https://us-shop.aperol.com/products/aperol-orange-hilary-duff-7-inch-vinyl for $14.98.

“The Aperol Spritz is no longer just the drink for the summer, it’s the drink that brings people together all year long, ” said Allison Varone, Head of Marketing, Campari America. “Aperolidays is all about finding the moment to slow down and Share The Moment with our loved ones over food, fun and of course an Aperol Spritz.”

Building on its popular merch platform, Aperol is also introducing new items to its holiday collection, including a cozy pajama set, crewneck and cocktail napkins, in addition to popular favorites from last year, offering fans ready-to-gift options for the holiday season or to enjoy themselves at home. Items for the collection will be available for purchase at https://us-shop.aperol.com/collections/aperolidays-collection starting November 17 with prices ranging from $10 to $70.

Throughout the season, fans can follow along on @AperolSpritzOfficial and #Aperolidays for more information, behind-the-scenes content of Aperol-inspired moments happening throughout New York City and see how the brand is celebrating the joy of Aperol Spritz this holiday.

Aperol invites fans 21+ to find their own Aperoliday moments filled with connection, joy, and, of course, a perfectly poured Aperol Spritz. Aperol reminds fans to enjoy the season responsibly.

Aperol Spritz Recipe
“3-2-1” Aperol Spritz
Ingredients:

• 3 Parts of Prosecco D.O.C.
• 2 Parts of Aperol
• 1 Part of Soda Water (served from a siphon or chilled bottle)
• 1 Slice of orange

METHOD: In a wine glass full of ice, combine 3 parts of Prosecco D.O.C. followed by 2 parts Aperol. Add 1 part or a splash of soda water and garnish with an orange slice. The result should be a uniform, perfect orange color.

GLASS: Wine glass

ABOUT APEROL
Aperol® is the iconic aperitif known globally for its bright orange hue and unique floral flavor profile, which derives from a secret recipe that has remained unchanged for over a century. Launched in 1919 by the Barbieri Brothers in the Veneto Region of Italy, and recognized for sparking joyful connections and creating memorable, shared experiences, the signature cocktail, the Aperol Spritz, evokes the Italian lifestyle of togetherness.

Aperol Spritz is the #1 cocktail in Italy*, and the #7 cocktail globally**. The signature cocktail is made by mixing Aperol, Prosecco, and a splash of soda water in a wine glass full of ice, and garnishing with a slice of orange. Its light, herbaceous, and floral flavor profile truly make it the ideal drink for every occasion.

*Source: Ipsos Doxa – based on cocktail consumption in the past 3 months, within a list of 44 cocktails. Research conducted in September – October 2025 among a sample of 2,001 alcoholic cocktail drinkers, aged 18-55 y.o. in Italy.

**Source: Drinks International’s 2026 Cocktail Report, ranking based on a 100-strong poll of the world’s best bars (a sample of international venues chosen for their record in global and regional awards). Respondents were asked to rank their top-selling classic cocktails, with Aperol Spritz placing #7 globally.

ABOUT CAMPARI GROUP
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spanning across aperitifs, including iconic brands like Aperol and Campari, agave spirits such as Espolòn tequila, whiskeys and rum with Wild Turkey and Appleton Estate, as well as cognac and champagne including Courvoisier and Grand Marnier. Founded in 1860, Campari Group is one of the fastest growing global spirits companies and the undisputed leader in the aperitif category. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group operates via 24 production sites worldwide and its own distribution network in 27 countries. Campari Group employs approximately 4,800 people. The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI – Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001.

For more information: http://www.camparigroup.com/en. 

Please enjoy our brands responsibly.

ABOUT HILARY DUFF
One of the defining stars of her generation, multiplatinum global icon Hilary Duff returns to the pop world with her boldest and most self-assured project yet, luck… or something. Duff first kicked off her music career with 2003’s 4X platinum Metamorphosis (featuring the Top 40-charting “So Yesterday” and “Come Clean”), then released her platinum-selling 2004 self-titled LP and 2007 autobiographical dance-pop collection Dignity. With those three albums alone selling a collective 15 million copies worldwide, she also established herself as a producer, entrepreneur, philanthropist, and New York Times-bestselling author, all while continuing to deliver standout performances in TV and film, including her award-nominated turn on Darren Star’s “Younger.”

Now signed to Atlantic Records, Duff launched a thrilling new chapter with her sixth studio album, her first new music since 2015’s Breathe In. Breathe Out. (a No. 5 debut on the Billboard 200, made with an extensive lineup of producers/co-writers, including Tove Lo and Ed Sheeran). Co-written by Hilary and produced by her husband, GRAMMY® Award-winning songwriter/producer Matthew Koma (Britney Spears, P!nk), and Brian Phillips (Alec Benjamin, blink-182), luck… or something debuted at #3 on the Billboard 200, marking Duff’s highest chart position since 2007 and at the time, became the second-largest debut for a female artist this year. As Hilary was honored as one of TIME Magazine’s 100 Most Influential People of 2026, luck… or something was named one of “Best Albums of 2026” by Billboard, Rolling Stone and Variety while garnering additional critical praise from LA Times, Associated Press, Pitchfork, Glamour and more, the project officially became Duff’s sixth career Top 5 entry while simultaneously landing at #2 on Billboard’s Top Album Sales Chart. Internationally, luck… or something has soared to the top of the charts with Top 5 debuts in 6 countries, including #1 in Canada and Australia. Following the album release, Duff surprised fans with (Mine), a seven-song EP featuring newly re-recorded renditions of her greatest hits including “Come Clean (Mine)” and the beloved anthem, “What Dreams Are Made Of (Mine).” Marking her first major tour in over 18 years, Duff’s critically acclaimed global headline “the lucky me tour” spans 18 countries including SOLD-OUT performances at New York’s Madison Square Garden, Los Angeles’ Kia Forum, London’s The O2 and more.

CONTACTS
M Booth PR; Aperol@mbooth.com
Hilary Duff PR; andrew.george@atlanticrecords.com

Aperol® Liqueur. 11% alc./vol. (22 Proof). ©2026 Campari America, New York, NY. Please enjoy responsibly.

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SOURCE Aperol